Introducing The Mabel Collection
Effortless Womenswear. We’re so excited to finally share what we’ve been working on. The first Something for Mabel collection has officially launched and it marks a special new chapter for our business. Designed and created in-house by founder Kate Gibson, whose career in women’s fashion spans more than 25 years, this debut collection is a thoughtfully curated range of modern womenswear made for everyday life. It’s effortless, elevated, and intentionally designed to become the foundation of a versatile wardrobe.
A New Approach to Modern Womens Clothing
The Mabel Collection was created with one clear goal: to make getting dressed feel easy. The first collection has been carefully designed to balance modern style with timeless appeal, offering silhouettes and fabrics that feel current now and wearable well into the future. This is womens clothing designed for real life. Styles that layer effortlessly, mix seamlessly, and move with you from weekday wear to weekend living. From refined essentials to understated statement pieces, every garment earns its place in your wardrobe.
Designed with Experience
With over two decades in the fashion industry, Kate brings a deep understanding of fit, fabric, and function to every design. The collection reflects years of hands-on experience in womenswear talking everyday with the customer and an understanding of what women love to wear, what lasts, and what truly works. Each style has been created with intention, embracing a less-is-more philosophy that prioritises quality, versatility, and longevity over trend-led fast fashion. Effortless, Elevated & Versatile
At the heart of the collection is versatility. These are pieces designed to be worn on repeat styled up or down, layered across seasons with almost anything else in your wardrobe, and adapted to suit your personal style.
The Mabel mindset
Inspired by Kate’s loyal sidekick Mabel (a laid-back labradoodle with effortless confidence), the brand celebrates individuality, ease, and feeling good in what you wear. Because style isn’t about having more, it’s about choosing better. And because we all have a little Mabel attitude in us.
Shop the First Collection
The Something for Mabel debut collection is now available online! Thank you for your continued support and we can't wait to share this next journey with you as we launch Mabel and continue listening to our customers and developing what every wardrobe needs.
